Sony: non recupereremo i costi di PS3

.TST.
00lunedì 1 settembre 2008 00:12
Amaro sfogo del CEO della Sony Corp., Howard Stringer, che in un'intervista su Die Welt risponde molto sarcasticamente e in modo perentorio "Non durante la mia vita" ad alcune precise domande sulla possibilità che la società possa recuperare i forti investimenti sulla PlayStation 3 (si parla di una somma vicina ai tre miliardi di dollari):

"Stiamo guadagnando grazie ai giochi, ma perdendo con l'hardware, siamo ancora nella fase in cui occorre ridurre i costi di produzione, si tratta di una fase molto lunga".


Sul confronto con Nintendo: "La differenza tra il nostro modello di business e quello di Nintendo è che loro riescono a guadagnare anche con l'hardware, per cui può essere considerato come un modello di business superiore al nostro". Una netta dichiarazione di resa.

Recentemente la PS3 ha subito anche l'affronto di essere superata nelle vendite "persino" da Xbox 360 di Microsoft.

Stringer, poi, non si dice fiducioso riguardo una possibile riduzione del prezzo di listino della PS3 entro la fine dell'anno...

Fonti: Hardware Upgrade, Edge Online, WELT ONLINE, animeclick
kris the smoker
00lunedì 1 settembre 2008 00:16
io lo sapevo ke finiva cosi...
The unforgiven
00lunedì 1 settembre 2008 00:20
Strano, questa news io me la ricordo decisamente diversa..

---

According to an annual filing with the U.S. Securities and Exchange Commission (SEC), the PlayStation 3 has cost Sony a total of $3.3 billion since launch, its losses primarily due to the high manufacture cost of the console, which originally was sold at a loss.

When asked if Sony will ever be able to make that money back, Stringer joked, "Not for as long as I live. It will certainly take some time."

Referring to the Wii, he said that Nintendo may be operating on a superior business model, as he claimed that the company makes most of its money on its hardware profits. He added, however, that despite the Wii's dominating sales, the Nintendo's success hasn't negatively affected Sony: "The Wii is not succeeding at our expense -- it is not hurting us. "

He went onto describe the Wii as a well-made device that captured a new target group, one which he feels that Sony once held with its SingStar karaoke franchise: "Perhaps we neglected to pursue that avenue. PlayStation games are rather designed for those who play a lot. Although it's a different strategy, it pays off.

On the topic of the PlayStation 3's Blu-ray capabilities, Stringer said that there isn't a conflict with Blu-ray discs and online download services, including its own.

According to his estimates, it will be another five to ten years before people start downloading a significant number of high-resolution films with quality comparable to that of a Blu-ray disc.


E anche..

So, how is Sony making any money from PS3?

"In the meantime, we earn money with the games. We are currently at the stage in which we need to get a grip on the production costs. That takes time. We are already making more money with the games than we are losing with the hardware."

"Consumers are purchasing our PlayStation 3 video game consoles faster than we can produce them."


He also confirmed that even with hardware bottlenecking due to demand, "You also know, however, that our business model is not perfect, and that we make a loss on every console we sell. "

---

Vorrei sapere poi cosa intende quel "recentemente", perchè nel mondo vi son sempre state più X360 che PS3. Intende in Italia?
John "Sawyer" Ford
00lunedì 1 settembre 2008 00:54
Re:
The unforgiven, 01/09/2008 0.20:

Strano, questa news io me la ricordo decisamente diversa..

---

According to an annual filing with the U.S. Securities and Exchange Commission (SEC), the PlayStation 3 has cost Sony a total of $3.3 billion since launch, its losses primarily due to the high manufacture cost of the console, which originally was sold at a loss.

When asked if Sony will ever be able to make that money back, Stringer joked, "Not for as long as I live. It will certainly take some time."

Referring to the Wii, he said that Nintendo may be operating on a superior business model, as he claimed that the company makes most of its money on its hardware profits. He added, however, that despite the Wii's dominating sales, the Nintendo's success hasn't negatively affected Sony: "The Wii is not succeeding at our expense -- it is not hurting us. "

He went onto describe the Wii as a well-made device that captured a new target group, one which he feels that Sony once held with its SingStar karaoke franchise: "Perhaps we neglected to pursue that avenue. PlayStation games are rather designed for those who play a lot. Although it's a different strategy, it pays off.

On the topic of the PlayStation 3's Blu-ray capabilities, Stringer said that there isn't a conflict with Blu-ray discs and online download services, including its own.

According to his estimates, it will be another five to ten years before people start downloading a significant number of high-resolution films with quality comparable to that of a Blu-ray disc.


E anche..

So, how is Sony making any money from PS3?

"In the meantime, we earn money with the games. We are currently at the stage in which we need to get a grip on the production costs. That takes time. We are already making more money with the games than we are losing with the hardware."

"Consumers are purchasing our PlayStation 3 video game consoles faster than we can produce them."


He also confirmed that even with hardware bottlenecking due to demand, "You also know, however, that our business model is not perfect, and that we make a loss on every console we sell. "

---

Vorrei sapere poi cosa intende quel "recentemente", perchè nel mondo vi son sempre state più X360 che PS3. Intende in Italia?







No, in Giappone.


E cmq si sapeva che finiva cosi', era chiaro dall'inizio.
Magus Guerrero
00lunedì 1 settembre 2008 01:14
ma ancora devono farla la modifica alla ps3 ?
KaiserSp
00lunedì 1 settembre 2008 09:08
produrre in perdita non è mai stata una grande idea
SHEVCHENKO 7
00lunedì 1 settembre 2008 15:43
errore [SM=x54490]

momocat
00lunedì 1 settembre 2008 18:00
i possessori di ps3 dovrebbero essere contenti
un prodotto con hardware così elevato sottocosto.
sticazzi se alla sony ci smenano o no ?
Questa è la versione 'lo-fi' del Forum Per visualizzare la versione completa clicca qui
Tutti gli orari sono GMT+01:00. Adesso sono le 03:11.
Copyright © 2000-2024 FFZ srl - www.freeforumzone.com